Portfolio
Recent Projects
Explore a Selection of My Work: From Website Copy to Email Campaigns and More. Don't See What You're Looking For? Let's Chat! I'm Happy to Share Relevant Examples. Just Reach Out Through My Contact Form..
website copywriter Project
Website Optimization for SEO
Client Background
Cayenne Consulting is a leading business consulting firm that provides expert guidance and strategic solutions to organizations across various industries. They specialize in helping businesses optimize their operations, improve performance, and achieve sustainable growth.
Project Goal
The goal of the project was to revamp Cayenne Consulting's website to better reflect their brand identity, showcase their expertise, and attract potential clients. This involved improving the website's design, user experience, and content, as well as optimizing it for search engines to increase organic traffic and visibility.
Solution Summary
We implemented a comprehensive website redesign strategy that focused on creating a visually appealing, user-friendly, and informative online presence for Cayenne Consulting. We developed compelling website copy that highlighted their expertise and value proposition, implemented SEO best practices to improve search engine rankings, and optimized the website for mobile responsiveness to ensure a seamless browsing experience across all devices.
spec Project
E-Newsletter for B2B SaaS Company
Client Background
Factorial is a leading HR software company dedicated to helping businesses of all sizes streamline their human resources processes and empower their employees. Their cloud-based platform provides a comprehensive suite of tools for managing payroll, time off, performance reviews, and other essential HR functions.
Project Goal
To enhance communication and engagement with Factorial's user base, specifically HR professionals and business leaders who utilize their platform on a daily basis.
Solution Summary
A monthly email newsletter was developed to provide Factorial users with valuable insights, resources, and updates related to the HR industry and the Factorial platform. The newsletter aimed to educate users on best practices, share new feature announcements, highlight customer success stories, and promote relevant events and webinars.
While I did, as an employee, design and write the newsletter, I do not have permission to share the original documents. This is a spec piece based on the original work I did. Names and places are fictional.
Spec Project
Marketing Campaign Highlights
This is a spec email designed as part of an automated email sequence for NachoNacho users. The email is triggered when a user signs up for a free trial of their platform or subscribes to their email list. It aims to welcome new users, introduce them to the platform's key features and benefits, and encourage them to explore the platform further.
Spec Project
Landing Page for Lead Generation
This is a spec website landing page designed for JH Media Group, a leading provider of SaaS planning solutions. The landing page focuses on showcasing their expertise in helping businesses develop and launch successful SaaS products, and aims to generate leads by capturing the contact information of potential clients interested in learning more. The landing page features compelling copy that highlights JH Media Group's unique approach to SaaS planning, case studies or testimonials that demonstrate their successful track record, and a clear call to action that encourages visitors to request a demo or contact their team for a consultation. It is designed to be visually engaging, user-friendly, and optimized for conversions, guiding visitors towards taking the desired action.